Following in the footsteps of many other foodservice brands, TOUS les JOURS has just debuted a few seasonal fall drinks: the Pumpkin Pie Macchiato and the Apple Pie Steamer.
TOUS les JOURS, a French-Asian bakery café chain that's probably best known for its gourmet cakes and desserts. But now the brand may become a go-to coffee destination with the launch of its new fall drink lineup. The first of these new drinks is the Pumpkin Pie Macchiato, which combines pumpkin, brown sugar, hazelnut, and caramel flavors with rich coffee and a decadent caramel drizzle on top. On the other hand, the new Apple Pie Steamer combines apple juice with steamed coconut milk and warm fall spices to recreate the taste of apple pie, but in a sippable format.
Both of the new drinks are available now through November 30, 2022.
Image Credit: TOUS les JOURS
What's Driving This Trend
- Seasonal Fall Drinks
- Seasonal fall drinks are becoming commonplace additions for foodservice brands and offer an opportunity for creating unique, limited-time flavors.
- Gourmet Coffee Beverages
- Bakery café chains like TOUS les JOURS can expand their offerings and become go-to destinations for coffee by creating gourmet, inventive coffee beverages.
- Recreating Classic Dessert Flavors
- By using flavors and spices that are commonly associated with classic desserts, brands can create innovative drink options that tap into customer nostalgia.
Who This Affects Most
- Foodservice Industry
- Foodservice brands can capitalize on the popularity of seasonal fall drinks to drive traffic and increase sales during the fall season.
- Bakery and Café Industry
- Bakery and café chains like TOUS les JOURS can expand their beverage offerings and increase their appeal to customers by creating unique and inventive coffee beverages.
- Coffee and Beverage Industry
- The coffee and beverage industry can continue to innovate by developing new and unique drink flavors that compete with traditional coffee offerings.
