Pumping Granite

Designer Granite Dumbbells

Brussels and Lausanne-based design collective Big-Game have taken the humble dumbbell and have given it a look worthy of a showcase. The dumbells which are made of Granite come in a set of three weights. Finally gym equipment as beautiful as the people who use them.

According to Yanko Design "Making weights out of a heavy, natural, luxurious material is clearly one of their most beautiful creations. We love the elegant visible link between the three different weights. Perhaps the most covetable fitness equipment in the world."

Luxury Fitness Equipment
Opportunity to create high-end gym and workout gear with premium materials.
Aesthetic Design
Chance to reimagine traditional workout equipment with an emphasis on visual appeal.
Functional Fashion
Potential for combining fashion and fitness by creating stylish exercise equipment.

Sectors Adopting This

Fitness Equipment Manufacturing
Disruptive innovation opportunity to produce luxury gym equipment using high-quality materials.
Interior Design
Opportunity to incorporate aesthetically pleasing fitness equipment into interior spaces.
Fashion and Fitness
Potential for collaboration between fashion brands and fitness equipment manufacturers to create fashionable workout gear.
SCORE
0.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 9%
Freshness 8%

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