PUMA and Slam Jam Join Forces on the PUMA GV Sneaker
References: highsnobiety
PUMA works in collaboration with Slam Jam to highlight a new variation of the PUMA GV sneaker model, creating one of its most minimal looks yet. The Italian streetwear imprint joins PUMA on the silhouette to form a pale colorway palette which is comprised of a leather construction for a premium look and feel.
This is further accented with touches of silver tones for a slight pop of tonal contrast. This design notion continues at the metallic laces and the anarchic logo motif on the tongue as a nod to Slam Jam. This elevates the lifestyle sneakers to gear closer to what Slam Jam describes as "medicare utility shoes." It boasts a low-profile silhouette and has a retro look to it.
Image Credit: Slam Jam
This is further accented with touches of silver tones for a slight pop of tonal contrast. This design notion continues at the metallic laces and the anarchic logo motif on the tongue as a nod to Slam Jam. This elevates the lifestyle sneakers to gear closer to what Slam Jam describes as "medicare utility shoes." It boasts a low-profile silhouette and has a retro look to it.
Image Credit: Slam Jam
Trend Themes
1. Minimalistic Footwear Designs - The collaboration between PUMA and Slam Jam results in a new variation of the PUMA GV sneaker model, showcasing a minimalistic aesthetic with a pale colorway palette and premium leather construction.
2. Pale Colorway Palettes - The use of pale colorway palettes in the PUMA GV sneakers collaboration by Slam Jam and PUMA offers a fresh and minimalistic approach to sneaker design, creating a premium look and feel.
3. Metallic Accents in Footwear - Incorporating silver tones as accents in the design of the PUMA GV collaborative sneakers introduces a subtle yet striking tonal contrast, enhancing the overall aesthetic and appeal of the footwear.
Industry Implications
1. Footwear Manufacturing - Collaborative projects like the one between PUMA and Slam Jam present opportunities for footwear manufacturers to explore minimalistic design trends and premium materials in their product lines.
2. Streetwear Fashion - The partnership between Slam Jam and PUMA in designing the PUMA GV sneakers taps into the streetwear fashion market by offering a retro-inspired, low-profile silhouette with a modern twist.
3. Retail and Merchandising - The introduction of the PUMA GV collaborative sneakers featuring metallic accents opens up innovative retail and merchandising possibilities for showcasing footwear with unique design elements and aesthetic appeal.
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