Japanese brand nanamica works in collaboration with PUMA on a new iteration of the PUMA Clyde sneaker model to join the Season 2 capsule between the two forces. It is mainly made up of a series of technical apparel including outerwear made from Cordura materials, French terry hoodies, striped tees, and more.
The shoes are the highlight of the collection, constructed from premium leather along with GORE-TEX lining. The joint version is defined by a shrouded and partitioned upper that ensures that the design language is minimalistic. The understated design is joined by a co-branded satin label that has been attached to the sneaker's tongue section. It is then rounded out by a PUMA Formstripe with stitch and turn accents.
Image Credit: nanamica
What Makes This Trend Stand Out
- Weatherized Leather Shoes
- The collaboration between nanamica and PUMA introduces a weatherized version of the PUMA Clyde sneaker, featuring premium leather and GORE-TEX lining.
- Technical Apparel Collaboration
- nanamica and PUMA join forces to create a collection of technical apparel, including outerwear made from Cordura materials and French terry hoodies.
- Minimalistic Design Language
- The joint version of the PUMA Clyde sneaker showcases a minimalistic design with a shrouded and partitioned upper, and is complemented by a co-branded satin label on the tongue section.
Sectors Adopting This
- Footwear
- The weatherized leather shoes collaboration presents opportunities for brands to explore innovative ways to combine fashion and weather-resistant functionality.
- Fashion
- The collaborative collection of technical apparel opens up new possibilities for clothing brands to create stylish yet functional outerwear using advanced materials.
- Sports and Lifestyle
- The minimalistic design language of the joint PUMA Clyde sneaker offers opportunities for brands to cater to consumers seeking clean and understated aesthetics in their sports and lifestyle footwear.
