The PUMA Bodywear was a highly anticipated drop this year and the Fall/Winter 2018 collection definitely does not disappoint. The range includes sporty garments that boast contemporary street-style aesthetics. In a way, the offered garments are not only suitable for activities, but they also can double as a staple piece in the everyday wardrobe.
The PUMA Bodywear for Fall/Winter 2018 features a variety of styles, including men's premium underwear, with each design boldly boasting the company's logo on the waistband. For women, the label provides a selection of bras, mini shorts, bralette, and bikinis.
The promotional campaign for the PUMA Bodywear also stirs hype as the label taps into its most popular ambassadors — multi-talented model Cara Delevingne and American-Canadian boy band PRETTYMUCH who has "been coined as 2018’s artist to watch."
What's Driving This Trend
- Sporty Street-style Aesthetics
- Disruptive innovation opportunity: Develop a line of bodywear that combines sporty functionality with contemporary street-style aesthetics to appeal to younger consumers.
- Celebrity-headed Advertising Campaigns
- Disruptive innovation opportunity: Collaborate with popular celebrities to create advertising campaigns that generate hype for new product launches and increase brand awareness.
- Dual-purpose Garments
- Disruptive innovation opportunity: Create bodywear that serves not only as activewear but also as fashionable everyday wardrobe staples, offering convenience and versatility to consumers.
Who This Affects Most
- Apparel and Fashion
- Disruptive innovation opportunity: Integrate technology into bodywear designs, such as smart fabrics or wearable technology, for enhanced functionality and customer engagement.
- Celebrity Endorsement
- Disruptive innovation opportunity: Develop new ways for brands to partner with celebrities, leveraging their influence to create unique and impactful marketing campaigns that resonate with consumers.
- Athleisure
- Disruptive innovation opportunity: Explore sustainable materials and production methods for bodywear that align with the growing demand for eco-friendly and socially responsible athleisure options.
