Popular athleticwear company Puma and Tinycottons released two new versions of the classic pool slides in a fun new summer collection that is available online.
The two styles feature the brand's famous silhouette, body and construction with exciting patterns. Each pair is logo-adorned in either sky blue or blood orange, featuring ergonomically shaped soles with a jersey cotton lining to keep little feet comfortable all day. Designed to be the perfect shoe for the summer, each pair is easy to slip on and off while still offering an adjustable strap that can tighten to fit any foot.
The two new colorful pool slides styles from Puma and Tinycottons are offered for $36 a pair in sizes for babies, toddlers and kids.
What's Driving This Trend
- Patterned Pool Slides
- Athleticwear companies are releasing fun, patterned versions of the classic pool slide for kids, providing an opportunity to disrupt the traditional children's shoe market.
- Ergonomic Soles
- Companies are incorporating ergonomically shaped soles and jersey cotton lining in children's shoes, offering a chance to disrupt the market by improving comfort and functionality.
- Adjustable Straps
- More children's shoes are being designed with adjustable straps, allowing for a customized fit and providing an opportunity to disrupt the market by improving convenience and usability.
Who This Affects Most
- Children's Footwear
- The release of the new patterned pool slides designed for babies, toddlers, and kids presents an opportunity to disrupt the traditional children's footwear market.
- Athleticwear
- Athleticwear companies such as Puma are expanding their offerings to include children's footwear, providing an opportunity to disrupt the market and expand their customer base.
- Fashion Retail
- Retailers that sell children's footwear and apparel can capitalize on this trend by stocking up on patterned pool slides and other comfortable, ergonomic shoes for kids.
