Luxe Comfort Apparel

This Public School Resort Collection is the Label's First Women's Range

The Public School Resort 2015 collection highlights a range of luxe casuals and sophisticated staples that are designed with the chic urbanite in mind. The menswear label is synonymous with a clean and comfy design aesthetic and presents loyal fans with their first-ever womenswear range.

The Public School Resort 2015 collection mimics the label’s popular menswear styles like sweatpants. oversized t-shirts—worn in this case as casual day dresses—and structured jackets that are crafted with a focus on aesthetics and practicality. The pieces can be worn to work or to a city stroll.

The brand’s designers Dao-Yi Chow and Maxwell give their womenswear styles a tomboy-themed look and continuously look to the spirit and style of New York city for their reference.

Luxe Casuals
Opportunity for luxury brands to design and offer casual clothing that combines comfort and style.
Tomboy-themed Look
Opportunity for fashion brands to create and market clothing lines that embrace androgynous styles and appeal to tomboy aesthetics.
City-inspired Fashion
Opportunity for fashion designers to create collections that reflect the spirit and style of urban environments like New York City.

Where This Applies

Luxury Fashion
Luxury fashion brands can tap into the demand for comfortable yet stylish clothing by offering high-end casual wear.
Gender-neutral Fashion
Fashion brands can cater to the tomboy aesthetic and tap into the growing market for gender-neutral clothing.
Urban Fashion
Fashion designers can create collections that draw inspiration from city life and appeal to urban dwellers seeking stylish and functional clothing.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 49%
Freshness 8%