The Ptch app capitalizes on the not-so-secret dependancy that so many people have on their cell phones, as well as the sheer amount of content that is stored on them.
This is the generation where everyone captures everything as a picture or on video. There are countless apps like Instagram that allow us to edit these pictures on the go. The Ptch concept enables cell phone users to harness the vast amount of data stored on their phone to make quick videos. You can use your songs from iTunes, photos from Instagram, videos from your Library and even other Ptch users' videos to remix and make your own. With the option of using different video style templates or starting from a blank slate, the Ptch app leaves everything up to your imagination.
The concept was brought to life by DreamWorks Animation CTO Ed Leonard, who clearly understands the power and potential of mobile phones.