Uses Alfred Hitchcock To Scare You Into Action

 - Mar 25, 2009   Updated: Mar 30 2011
References: youtube
The latest commercials for clean water preservation include a “Psycho” inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water.

The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause.

Implications - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a horror film-esque style, important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of.