To expand upon its range of ready-to-drink cold brew coffee beverages, Stok is introducing a 'Stok Protein Espresso.'
The enhanced coffee beverage is packaged in a 12-ounce bottle that provides 16 grams of protein, making it easy for consumers to supplement their daily intake of the essential nutrient. The all-new product is being touted as "fuel for your daily grind," with Stok stating that "caffeine and protein is a no-brainer. It’s how you start the day." The product is made from a simple ingredient list that only includes: coffee, skim milk, milk protein, cane sugar and cream.
At the same time consumers are being drawn into global coffee culture and the popularity of cold brew beverages in particular, many health-conscious consumers are looking to supplement the protein in their diet with on-the-go drinks and snacks.
Key Themes Behind This Trend
- Protein Cold Brew Coffee Beverages
- Cold brew coffee beverages enriched with protein are becoming a trend among health-conscious consumers, providing an opportunity for brands to offer convenient on-the-go options.
- Supplemental On-the-go Beverages and Snacks
- As consumers become increasingly health-conscious, there is a growing trend towards protein-enriched on-the-go beverages and snacks, presenting an opportunity for brands to innovate in this space.
- Simplified Ingredient Lists
- There is a trend towards simplified ingredient lists in food and beverage products, as consumers seek out healthier options and become more aware of what they are consuming.
Where This Applies
- Cold Brew Coffee Industry
- The cold brew coffee industry is ripe for innovation in the protein-enriched space, and brands can capitalize on the trend by offering convenient and nutritious products.
- Convenience Store Industry
- The convenience store industry can benefit from the trend towards protein-enriched on-the-go beverages and snacks by offering a wider range of healthy options to customers.
- Healthy Snack and Beverage Industry
- Innovation opportunities exist in the healthy snack and beverage industry as consumers seek out simpler ingredient lists and convenient options to supplement their diets with essential nutrients like protein.
