Rich's is expanding its beverage line with Rich's Beverage Solutions Protein Syrup, a drink add-in for foodservice operators that adds protein to existing coffee or smoothie orders without rebuilding the menu. Each pump delivers 15 grams of protein per ounce, giving restaurant teams a straightforward way to offer a functional upgrade in drinks they already serve.
Because the concentrate is made with collagen peptides and amino acids, it blends into hot lattes or frozen drinks without off-notes or a gritty feel. It also stores at room temperature, so staff can keep it beside standard flavor pumps instead of using cooler space.
Room-temperature storage and pump dispensing turn protein from a back-of-house prep item into a fast counter add-on. These features give restaurant operators a cleaner upsell path in coffee and smoothie programs by widening customization without extra mixing or refrigeration.
Image Credit: Rich's
What Makes This Trend Stand Out
- Protein Add-in Customization
- Functional beverage personalization is shifting toward simple pump-based formats that let operators monetize wellness upgrades within existing drink routines.
- Shelf-stable Wellness Ingredients
- Room-temperature functional concentrates create openings for compact, low-waste ingredient systems that fit high-speed foodservice environments.
- Collagen-enhanced Beverages
- Collagen peptides are moving beyond beauty and supplement channels into mainstream coffee and smoothie formats with neutral taste and texture profiles.
Sectors Adopting This
- Foodservice
- Restaurants and cafés can expand premium beverage options through operationally simple add-ons that avoid menu redesigns and complex preparation.
- Functional Beverages
- The category is increasingly defined by invisible nutrition boosts that integrate into familiar drinks without changing flavor, texture, or service flow.
- Coffee Shops
- Coffee retailers gain new margin potential from wellness-focused customization that functions like traditional flavor syrups at the counter.
