Prose Hair Oil is Customized to Suit Different Consumer Needs
Riley von Niessen — December 14, 2018 — Fashion
References: popsugar
For many consumers, taming frizzy dry hair is a process that involves a variety of different products and heat tools, which can lead to further damage, however with Prose Hair Oil, they're able to simplify the whole process while providing nourishment to their locks.
To ensure that all consumers are able to get the most out of the oil, the brand prompts each to fill out a questionnaire, where they're able to express what they're looking for and describe their hair type. As PopSugar explains, the questionnaire is highly detailed and in-depth, going in to everything from diet and stress levels, to the kind of climate that the user will be living in for the next few months.
To ensure that all consumers are able to get the most out of the oil, the brand prompts each to fill out a questionnaire, where they're able to express what they're looking for and describe their hair type. As PopSugar explains, the questionnaire is highly detailed and in-depth, going in to everything from diet and stress levels, to the kind of climate that the user will be living in for the next few months.
Trend Themes
1. Personalized Haircare - The trend of personalized haircare products allows consumers to customize their hair products based on their specific needs and preferences.
2. Frizz Control - The trend of frizz-fighting hair oils addresses the common problem of frizzy hair and offers a solution for consumers seeking smoother, more manageable locks.
3. Data-driven Personalization - The trend of using detailed questionnaires to gather data about consumers' hair and lifestyle enables brands to create personalized haircare products tailored to individual needs.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of personalized haircare to develop customized products and provide unique solutions for different hair concerns.
2. Haircare Products - The haircare products industry can capitalize on the trend of frizz control to create innovative hair oils that effectively combat frizz and target specific hair types.
3. Data Analytics - The data analytics industry can play a role in the trend of data-driven personalization by providing advanced tools and algorithms to analyze consumer data and generate personalized product recommendations.
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