Proper Good, a clean-label food brand that offers delivery services throughout the U.S., has expanded its pre-cooked oatmeal line with the launch of a new 'mint choc chip & maple' flavor.
Like the brand's other oatmeal products, the new flavor will consist of a steel-cut oat base packaged in a microwavable, BPA-free pouch. In addition, the product is entirely plant-based, vegan, and gluten-free, making it a viable option for a variety of diet plans.
In total, the product consists of just five all-natural ingredients and can be prepared within minutes, providing consumers with a nutritious snack that they can eat while on the go. Currently, the ready-made oatmeal is available on Porper Good's website where it can be purchased individually or added to a custom subscription plan.
Image Credit: Proper Good
Why This Trend Is Growing
- Plant-based Convenience Foods
- Opportunity for brands to innovate and expand their product lines to appeal to health-conscious consumers looking for nutritious and convenient meal options.
- Clean Label Foods
- Opportunity for brands to innovate and use natural, recognizable ingredients in their products to appeal to consumers concerned with product safety and transparency.
- Microwavable Packaging
- Opportunity for brands to innovate in packaging technology and offer convenient microwavable options for on-the-go consumers.
Industries Being Reshaped
- Convenience Foods
- Existing and new players in the industry can invest in the development of plant-based, clean label, and microwavable products to meet the demands of health-conscious consumers.
- Meal Delivery Services
- Opportunity for meal delivery services to expand their product offerings with plant-based, clean label, and microwavable options, targeting consumers who are looking for convenience and healthy and nutritious meal options.
- Subscription Food Services
- Subscription food services can partner with brands that offer plant-based, clean label, and microwavable products to provide customers with a variety of healthy and convenient meal options on a recurring basis.
