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Dr. Hart Medications are Dressed Up with Collared Shirts and Neckties

 - Mar 29, 2015
References: & packagingoftheworld
The thinking behind this professional pill packaging presumes that you probably wouldn't trust a physician in sweatpants. Wardrobe should not be an indicator of credibility, talent, or knowledge, but executive presence is important to exude for any one or any product that assumes significant responsibility for the consumer.

For this reason, the image of the well-dressed doctor is put right onto the boxes of Dr. Hart medication. Along one edge of every carton is the picture of a neatly knotted tie, surrounded in the white collar of a lab coat. The wrapped graphic can be completed by placing two mirrored boxes adjacent, giving a more whole picture of the medical practitioner's chest. Detailed information about the drug is displayed over the crisp-looking fabric, asserting this professional pill packaging as a reliable source of over-the-counters and prescriptions.