What the development of the 'Product Design' kettle underlines is the importance of aesthetics. For an object as standard as an electrical water heater, ensuring functionality isn't difficult; however, in order to attract a buyer, the apparatus must be easy on the eyes.
The designer has juxtaposed the photograph of a basic countertop kettle with the image of this improved kettle. Without reworking the switch function and the base, the PD team devised a new and elegant silhouette with the suggestion of using stainless steel material or shiny plastic. Possible wooden accents add to one proposed model of the 'Product Design' kettle. Overall, the concept product is a clever one that could bridge the massive gap in the market between cheap and ugly kettles and the sleek digital ones.