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Aesthetic Electric Kettles

Fellow Debuts New Versions of its Most Versatile Corvo Electric Kettle

— March 22, 2023 — Art & Design
Fellow, the specialty coffee gear company that's passionate about helping people brew ridiculously good coffee at home, has launched two new electric kettle products: Corvo Pro and Corvo Pro Studio Edition. The launch is a testament to Fellow's commitment to innovation and the ongoing improvement of its products.

According to Jake Miller, Founder and CEO of Fellow, the Corvo kettles were initially designed as simple, highly-functional, quick-pouring kettles made specifically for French press coffee. However, seeing how their use has evolved over time, the company knew it was time for an upgrade. The new Corvo kettles feature new capabilities that unlock the convenience and speed that people desire for all their hot water needs.

The Corvo Pro and Corvo Pro Studio Edition come with features such as Schedule + Chime, Guide Mode, Customizable Settings, Pre-Boil, and Updates Over WiFi. These features elevate the kettle experience and allow users to program the kettle to reach a specific temperature at a specific time, pick a preset temperature for different coffee brewing styles and tea types, choose altitude, preferred language, hold time, and temperature on the upgraded, full-color high-resolution screen, and more.

In addition to the traditional Matte Black, the original Corvo Kettle is also available in Matte White with maple accents and Stone Blue with walnut accents. Customers can purchase Corvo EKG Pro for $195 and Corvo EKG Pro Studio Edition for $255.
Trend Themes
1. Connected Kitchen Appliances - Manufacturers can improve kitchen appliances by integrating smart features like WiFi connectivity, smart scheduling, and customizable settings for temperature, language, and hold time.
2. Specialty Coffee Equipment - The specialty coffee gear industry can continue to innovate and improve electric kettles, coffee makers, and other brewing equipment to meet the evolving needs of home-brewers and coffee enthusiasts.
3. Luxury Home Appliances - High-end home appliance brands can incorporate stylish and modern design elements into their products to cater to customers who value the aesthetics of their kitchen gadgets as much as their functionality.
Industry Implications
1. Home Appliances - Home appliance manufacturers can incorporate smart features and new, trendy design elements to improve their products and stay competitive in the market.
2. Coffee and Tea Industry - Coffee and tea equipment manufacturers can continue to innovate and offer new and improved brewing equipment for home-brewers and coffee shops alike.
3. Kitchen and Home Decor Industry - The home decor and luxury kitchen industry can cater to customers who value maintaining a cohesive design aesthetic in their homes by offering high-end, stylish kitchen gadgets and appliances.
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