Bright Years from Plum is a range of age specialist skincare and it is one that embraces a pro-skin approach rather than the anti-aging approach of many other skincare brands on the market. With its pro-skin philosophy, Plum provides products for "skin that's more 'alive' from within, not corrected' on the surface." In the case of its Bright Years Under-Eye Recovery Gel, Plum notes that dark circles under the eyes may be due to the fact that the skin's natural metabolism is not functioning at its best. To remedy this, the product is packed with ingredients to nourish the skin with natural extracts from hawkweed and daisy.
Some of the other products in the pro-skin range include renewing serums, overnight creams and SPF products, all of which can be found in the Bright Years Age Specialist Full Set.