Boutique outdoor equipment brand Nocs Provisions has announced the launch of a new Pro version of its popular waterproof binoculars called the 'Pro Issue Binoculars'
The upgraded model arrives in a much larger format that comes equipped with a super-wide field of view; the 8x model boasts 429ft at 1000yd, for example. In addition, the new product uses a phase-coated BaK4 roof prism with a multi-coated eight-piece lens assembly. Other notable features of the Pro Issue Binoculars include water and dust proofing, a nitrogen sealed lens for fog prevention, and Nocs' signature Ruggedized grip.
“The Pro Issue is a direct result of customers asking for a larger format version of our original binoculars, and our goal was to ensure that the new model offers extremely high-quality optics while maintaining the durability, ruggedness and grip that our customers love,” said Nocs Founder and CEO, Chris McKleroy.
Image Credit: Nocs Provisions
Key Themes Behind This Trend
- Waterproof Binoculars
- Opportunity to innovate by developing a line of binoculars with even higher degrees of waterproofing and dust proofing.
- Wide Field of View Binoculars
- Opportunity to develop a line of binoculars with an even wider degree of field of view, using cutting-edge prism and lens assembly technologies.
- Rugged Binoculars
- Opportunity to innovate by creating binoculars with even more rugged features, such as increased shock-proofing and drop-resistance.
Where This Applies
- Outdoor Equipment Industry
- Producers can develop new lines of outdoor equipment with increasingly specialized function and industrial-grade build components.
- Optics Industry
- Manufacturers can experiment with increasingly sophisticated array of prism and lens assembly technologies, including coatings and surface treatments, to develop advanced models with higher degrees of optical performance.
- Consumer Goods Industry
- Brands can enter the high-end outdoor market by offering premium products with a range of durable and innovative features.
