Streetwear brand COMME des GARÇONS HOMME works in collaboration with New Balance on a new footwear model -- this time, it arrives in the form of the Pro Court Cup sneaker model.The sneakers are set to join the brand's ongoing Fall/Winter 2020 selection of goods along with the menswear options.
The sneakers boast a minimal colorway design and features black and white details for a monochromatic touch. The shoes are drastically understated with subtle designs throughout the entire structure. Even the branding detail that can barely be found at the heel is subtle. It features an embossed 'CdG" as the hidden branded touch. The rest of the shoe features a rubber sole unit foundation for grip and OrthoLite insoles for all-day comfort.
Image Credit: SSENSE
Why This Trend Is Growing
- Minimalist Sneakers
- Fashion brands can explore the possibilities of minimalist designs to cater to customers who prefer a simple yet stylish approach to footwear.
- Hidden Branding
- Innovative brands can incorporate hidden branding in their products to enhance the sense of exclusivity and uniqueness in their offerings.
- Collaborative Footwear
- Fashion brands can team up with other companies to create unique and novel footwear models that appeal to a diverse range of customers.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can tap into the minimalist design trend and hidden branding trend to attract younger customers who value simplicity and exclusivity in their fashion choices.
- Footwear Industry
- The footwear industry can explore the possibilities of collaborating with other brands to create unique and innovative shoe models that cater to a wider audience.
- Streetwear Industry
- The streetwear industry can leverage the minimalist design trend and hidden branding trend to provide customers with fashionable yet understated apparel and accessories.
