The pristine desert photoshoot appears to take place in Bolivia at its famed salt flats. The exquisite cracked floor and low mountain ranges lets the fall fashion stand out all the more. Since the color palette is predominantly dark, the bright blue skies and sleek ground act as the perfect backdrop.
Set to appear in the latest August 2014 issue of Harper's Bazaar Latin America, the pristine desert photoshoot stars red-headed model Dasha Gold. Titled Odisea, the boho looks were put together by fashion editor Almudena Guerra, who pulled pieces from the likes of Rag & Bone, Max Mara, Alexander McQueen and Derek Lam. The looks were perfected with messy braids by hair stylist Mark Williamson and a flawless face.
Why This Trend Is Growing
- Pristine Desert Photoshoots
- The rise of eco-friendly fashion and organic beauty products with stunning desert backdrops for shoots.
- Boho Fashion Editorials
- Boho fashion themed editorials with a focus on sustainable fashion to appeal to conscious consumers.
- Nature-inspired Makeup Looks
- Fashion editorials and beauty shoots that incorporate nature-inspired makeup into their looks.
Industries Being Reshaped
- Fashion
- Sustainable fashion companies can focus on organizing fashion shoots in natural landscapes to stay connected with nature and reach millennials and Gen Z consumers.
- Travel
- The travel industry can promote eco-tourism by highlighting beautiful desert destinations for fashion shoots and attracting environmentally conscious travelers.
- Beauty
- Organic beauty brands can market nature-inspired makeup products, promoting the link between beauty and the environment shown in editorials.
