The Prism Collection is the latest line to be released by Gift Shop Brooklyn. The fashionable items are deliberately modeled after evening skies and sunsets, specifically those seen at New York City's Prospect Park.
Strips of white, light pink, pale blue and cream speak to Gift Shop Brooklyn's preoccupation with the sky and its airy color scheme. The palette is for the most part washed out, making the pieces excellent pairings for a wide assortment of outfits and styles.
Despite Prism Collection's unwavering focus on clouds and the atmosphere, it is nonetheless diverse as the brand incorporated purses, keychains, wallets and scarves. It is therefore quite versatile and functional, allowing shoppers to pick and choose from the pieces.
Key Themes Behind This Trend
- Atmospheric Fashion Trends
- The use of color schemes inspired by the sky and natural elements represents an opportunity for fashion designers to focus on eco-consciousness and sustainability
- Diverse Accessories Collections
- Incorporating different types of accessories like purses, keychains, wallets and scarves, offers the potential for fashion brands to expand into new markets while providing a wider range of options for consumers
- Palette Diversity
- An emphasis on washed-out, soft colors provides a blank slate for individuals to express themselves how they like while also emphasizing minimalism in fashion
Where This Applies
- Fashion & Apparel
- Designers within the fashion industry can incorporate eco-consciousness and sustainability into their collections through the use of naturally inspired elements
- Gifts & Souvenir Market
- Expansion of product lines, like those seen in the Prism Collection, can provide opportunities to reach new customers while developing brand loyalty through a versatile, functional product offering
- Tourism Industry
- Through the creation of pieces inspired by local landmarks or geography, gift and souvenir shops can increase appeal to tourists interested in unique mementos of their travels
