Carhartt WIP joins forces with WACKO MARIA for the Fall/Winter 2020 season as the duo launch a capsule of boldly printed collaborative workwear. The duo continue to tap into their own expertise as the seasonal designs are technical in design and practicality.
The collection is made up of 18 pieces in total and feature some staple silhouettes by Carhartt WIP due to its promising workwear foundation. It has then been detailed with bold visuals that are true to WACKO MARIA's design language. Some of the notable printed that adorn the pieces include leopard patterning that entirely decorate the silhouettes. This is seen alongside embroidery of lettering, tonal contrast through its lining, and punk-style accents as well.
Image Credit: Taro Mizutani
What's Driving This Trend
- Bold Printed Collaborative Workwear
- Disruptive Innovation Opportunity: Create collaborations between workwear brands and fashion labels to combine style and functionality in a bold, printed aesthetic.
- Technical Seasonal Designs
- Disruptive Innovation Opportunity: Develop workwear collections with technical design elements and practicality for specific seasons, meeting the needs of professionals in various industries.
- Leopard Patterning and Punk-style Accents
- Disruptive Innovation Opportunity: Incorporate bold animal prints, such as leopard patterning, and punk-style accents into workwear designs to introduce a more expressive and individualistic style to traditional work garments.
Who This Affects Most
- Fashion
- Disruptive Innovation Opportunity: Collaborate with workwear brands to introduce unique and fashion-forward designs to the workwear industry, appealing to a broader consumer base beyond traditional professionals.
- Workwear
- Disruptive Innovation Opportunity: Embrace collaborations with fashion labels to infuse innovative prints and styles into workwear, attracting a younger generation of workers who value both functionality and aesthetics.
- Textile Manufacturing
- Disruptive Innovation Opportunity: Develop and produce new fabrics and materials that combine durability and technical functionalities with bold printed designs, offering unique options for workwear brands and fashion labels alike.
