Displaying their love for graphics, this Primitive Summer 2010 lookbook gives you an outlook of the LA lifestyle.
The company has made a video to go along with the lookbook, featuring stylish and happy models hanging out by the pool and drinking Dom Perignon champagne. Filled with classic graphic tees and other interesting street designs, the Primitive summer 2010 collection will be a definite favorite to many guys.
Implications - Associating a product line with a subculture is a great way to generate empathy amongst consumers because all the desirable associations of a subculture have been transferred onto the product itself. Corporations need only to figure out how to associate a product with a subculture, whether it be through branding, celebrity endorsements or other means.
Key Themes Behind This Trend
- Graphic Tee Streetwear
- Opportunity for companies to tap into the popularity of streetwear fashion by offering graphic tee collections.
- LA Lifestyle Influences
- Creating products that embody the casual and stylish lifestyle often associated with Los Angeles can appeal to consumers seeking a laid-back aesthetic.
- Subculture Branding
- Exploring ways to associate products with specific subcultures through branding and endorsements can create a strong emotional connection with consumers.
Where This Applies
- Fashion
- Fashion brands can capitalize on the popularity of graphic tee streetwear by incorporating it into their collections.
- Apparel
- Apparel companies can cater to the demand for clothing that reflects the LA lifestyle, offering casual and stylish designs.
- Marketing
- Marketing agencies can assist brands in creating strategic partnerships and campaigns that align their products with specific subcultures for enhanced brand loyalty.
