BigHeart Health is expanding preventive care navigation through Her Health Can’t Wait, a campaign encouraging women and caregivers to prioritize their own healthcare. The initiative directs women to a virtual Her Health First Visit, where providers conduct whole-person reviews covering heart health, hormones, stress, sleep, screenings, and home circumstances. Care navigators then help schedule specialist appointments, share medical records, monitor follow-through, and connect patients with local resources for needs such as transportation, food, housing, and caregiving support.
The approach moves health awareness campaigns beyond education by providing a direct pathway into coordinated care. For BigHeart Health, connecting virtual appointments with ongoing navigation can strengthen patient engagement while differentiating its preventive care model. Addressing medical and social needs together may also help managed care organizations reach members who delay screenings or struggle to navigate fragmented healthcare services.
Image Credit: BigHeart Health
What Makes This Trend Stand Out
- Virtual Preventive Navigation
- Digital entry points paired with ongoing care coordination are reshaping preventive health by reducing the gap between awareness campaigns and completed medical follow-through.
- Whole-person Screenings
- Integrated reviews of physical, hormonal, mental, and social factors create opportunities for healthcare providers to identify risks earlier and personalize preventive care pathways.
- Social-needs Care Coordination
- Support for transportation, food, housing, and caregiving reflects a shift toward preventive models that treat everyday barriers as central to health outcomes.
Sectors Adopting This
- Healthcare Services
- Providers can differentiate preventive offerings through coordinated virtual visits, navigator support, and specialist referrals that improve continuity across fragmented systems.
- Managed Care
- Health plans gain value from navigation-based engagement models that help underserved or delayed-care members complete screenings and access needed resources.
- Digital Health
- Platforms combining telehealth, records sharing, follow-up tracking, and local resource connections are expanding the role of technology in preventive care delivery.
