Masculine Pastel Editorials

'Pretty in Pink' Marries Retro Imagery With Vintage Menswear Styles

'Pretty in Pink' is a nostalgic menswear editorial that marries vintage menswear styles with minimalist imagery. Lensed against a white backdrop, the shoot highlights structured suits and shredded knits that are displayed in a pastel color palette.

Featured in the latest issue of T Magazine, 'Pretty in Pink' is a showcase of HART+LËSHKINA's contemporary menswear pieces, curated by wardrobe stylist Jason Rider.

While its minimalist approach makes the menswear label contemporary and effortlessly cool, its vibrant color palettes and vintage silhouettes also give it a nostalgic feel. Posing in artful portraits, this editorial's models prove that structured pink suits, bell-bottomed trousers and cocooned coats are no longer synonymous with female fashionistas. In addition to its daring color palette, the label also embraces the fashion industry's genderless style craze.

Nostalgic Menswear
Opportunity to create contemporary menswear while incorporating vintage silhouettes and pastel color palettes to evoke nostalgia
Genderless Fashion
Opportunity to embrace the fashion industry's genderless style craze and create clothing that is not associated with a specific gender
Minimalist Imagery
Opportunity to showcase clothing in a minimalist manner to emphasize the clothing's style and design

Industries Being Reshaped

Fashion
Opportunity to create menswear clothing that incorporates vintage silhouettes and pastel color palettes to evoke nostalgia
Photography
Opportunity to utilize minimalist imagery to create visually stunning portraits that focus on the clothing being showcased
Magazine Publishing
Opportunity to produce editorial content that includes fashion trends such as genderless fashion and nostalgic menswear
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 53%
Freshness 8%