Prequel is a new skincare brand that was created to address skin health and the cause of common skin concerns at the root with clinical solutions. The brand is introducing itself to the world with three core products designed to treat whole-body skin issues and reverse barrier dysfunction: the Gleanser, a non-drying glycerin cleanser for face and body, a multi-purpose Skin Utility Ointment and the Urea Repair 10% Urea Moisturizing Milk for the face and body.
Prequel is the newly debuted solution-focused skincare brand from board-certified medical and cosmetic dermatologist Dr. Samantha Ellis MD, FAAD, and The Center, a Los Angeles-based brand accelerator. "I like to think of this brand as 'basic plus,'" says Dr. Samantha Ellis, "We've taken tried and true skincare ingredients and formats, but elevated them from a formulation standpoint, a packaging standpoint and an innovation standpoint, all at an attainable price point."
Why This Trend Is Growing
- Clinical Solutions
- Disruptive innovation opportunity: Explore the development of clinical-grade skincare products that target and solve specific skin concerns.
- Barrier Dysfunction Reversal
- Disruptive innovation opportunity: Create products that focus on reversing barrier dysfunction, addressing whole-body skin issues.
- Solution-focused Skincare
- Disruptive innovation opportunity: Develop skincare brands that offer comprehensive solutions for various skin concerns with elevated formulations and packaging.
Industries Being Reshaped
- Skincare
- Disruptive innovation opportunity: Reimagine skincare industry by developing advanced products with clinically-backed ingredients to address specific skin concerns.
- Dermatology
- Disruptive innovation opportunity: Integrate advanced technologies and medical expertise to provide comprehensive skincare solutions, merging dermatology and skincare.
- Brand Acceleration
- Disruptive innovation opportunity: Support and accelerate the growth of emerging skincare brands by providing resources and expertise in formulation, packaging, and innovation.
