The Apple App Store Will Now Allow Users to Preorder Apps Ahead of Release

 - Dec 12, 2017
References: 9to5mac & theverge
Apple has launched a new update for the App Store, a new feature that lets you preorder apps. The simple but very useful update will be available to all Apple products, including iPhones, iOS programs, macOS and tvOS.

This update will allow users to put their apps into the App Store up to 90 days in advance of its release, and have it automatically download as soon as it is launched. You won't be able to use this feature for every app, as it will mostly be used for new game announcements. Drawing attention to a new app will be a lot easier with this feature, given that it helps to get people excited with a countdown.

If you are an app developer, you can head to iTunes Connect and see all of the features to help promote your next app.