Premama is a brand that makes powdered drink mixes that are designed to care for a woman from the stages of pre-conception to lactation.
The fruity and unflavored drink mixes look to powerful natural ingredients in order to ensure moms-to-be and their babies are nourished during all stages of a pregnancy. For instance, the Lactation Support Drink Mix helps to boost milk production with ingredients like fennel seeds, fenugreek and blessed thistle. With a base of natural ingredients, the vitamin-rich powdered supplements are vegan and free from gluten and GMO ingredients.
Alongside this range of award-winning natural maternity wellness products for new and expecting mothers, Premama will also be exhibiting a digestive aid, a prenatal fiber, probiotic soft chew and its first non-powdered drink mix at Natural Products Expo West 2016.
What's Driving This Trend
- Powdered Drink Mixes
- Disruptive innovation opportunity: Explore new flavors and ingredients to create innovative and convenient powdered drink mixes for different health needs.
- Maternity Wellness Products
- Disruptive innovation opportunity: Develop all-natural and vegan maternity wellness products that cater to specific stages of pregnancy, such as pre-conception, lactation, etc.
- Non-powdered Drink Mixes
- Disruptive innovation opportunity: Introduce new forms of drink mixes, such as ready-to-drink or chewable formats, to provide convenient alternatives for consumers.
Who This Affects Most
- Health Supplements
- Disruptive innovation opportunity: Utilize natural ingredients and innovative delivery methods to create effective and convenient health supplements for various health needs.
- Food and Beverage
- Disruptive innovation opportunity: Develop new and unique drink products that combine health benefits with delicious flavors, catering to different consumer preferences.
- Maternity and Baby Care
- Disruptive innovation opportunity: Create a comprehensive range of natural and vegan products that address the different needs of expectant and new mothers for optimum health and wellness.
