Senja Cosmetics is a premium natural skincare brand that does things a little bit different than its competitors. Its offerings are 100% natural, vegan and cruelty-free. However, the highlight of the range is its ingredients that are packed with nutritious vitamins and healthy antioxidants. Inspired by the immense power of nature, Senja Parkkinen — the company's founder and CEO, sources the ingredients for the products from the forest. This includes wildcrafted berries and herbs.
To ensure that the ethos of the premium natural skincare brand is successfully communicated to consumers, Senja taps Helsinki-based design studio Werklig, Hungary-based designer Lili Köves and Finish graphic designer Tino Nyman to develop the packaging aesthetic. The result is an elegant appearance that utilizes an ombre pattering that references the magical northern lights in Finland.
Why This Trend Is Growing
- Forest-inspired Skincare
- The trend towards using ingredients sourced from forests, such as Senja Cosmetics, presents disruptive innovation opportunities in the skincare industry.
- Natural, Vegan, and Cruelty-free Products
- The trend towards natural, vegan, and cruelty-free products, exemplified by Senja Cosmetics, presents opportunities for disruptive innovation in the beauty industry.
- Eco-friendly Packaging Design
- The trend towards eco-friendly packaging design, evident in Senja's use of Helsinki and Finish graphic designers, presents opportunities for innovation in the design industry.
Industries Being Reshaped
- Skincare
- The skincare industry can benefit from the disruptive innovation potential of using forest-sourced ingredients and developing more natural, vegan, and cruelty-free products.
- Beauty
- The beauty industry can benefit from the disruptive innovation potential of developing more natural, vegan, and cruelty-free products.
- Design
- The design industry can benefit from the disruptive innovation potential of developing more eco-friendly packaging designs.
