Steve Jobs is sick, but he's not dead - yet. Even if you read the Bloomberg Report, Steve Jobs denies he is dead. Apparently, somebody was updating his obituary at Bloomberg and hit publish instead of save.
Calling him the â€œarbiter of cool technology,â€ the Bloomberg obit speculated on his successor. But they wrote he had a human side too, reminding us that Jobs has a rep in Silicon Valley that rivals Dirk Diggler.
Implications - Publicity stunts that incorporate false death reports instantly seem to go viral, and represent how outlandish accusations can actually be highly entertaining. While death accusations and other such false reports may be taking it a bit too far, companies should think of less taboo publicity stunts that can help to spread the word about upcoming products.
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