Pre-Loved Pac is a 360-resale program from Pacsun that was made possible with thredUP's Resale-as-a-Service. This resale program is a new offering for one of the largest youth retailers in the world and it is poised to help reduce the company's carbon footprint and add value to customers.
Pre-Loved Pac includes three resale elements that promote circular fashion: a cleanout program, cash-out incentives and a resale shop. Each of these elements encourages customers to refresh their wardrobes in a sustainable way by purchasing secondhand goods and they get rewarded for doing so.
James Reinhart, CEO of thredUP, says, "With Pacsun's Gen Z customer base, resale is not only an ideal fit for the company's demographic but it is also an untapped growth channel for the business."
What Makes This Trend Stand Out
- Circular Fashion Resale Programs
- Creating resale programs that promote circular fashion among youth can reduce carbon footprint and add value to customers, while tapping into an untapped growth channel for businesses.
- Cleanout Programs for Sustainable Fashion
- Implementing cleanout programs that incentivize customers to refresh their wardrobes in a sustainable way can create a market for secondhand goods and promote sustainable fashion practices.
- Cash-out Incentives for Secondhand Goods
- Introducing cash-out incentives for secondhand goods can encourage customers to purchase pre-loved items and can be a potential growth channel for retailers.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can tap into a growing market of Gen Z customers through circular fashion resale programs, incentivizing cleanout programs, and offering cash-out incentives for pre-loved items to expand their business and promote sustainability.
- Online Resale Platforms
- Online resale platforms such as thredUP's Resale-as-a-Service can offer their services to retailers to create circular fashion resale programs and expand their business while promoting sustainable fashion practices.
- Sustainability Consulting
- Sustainability consulting services can help fashion retailers implement sustainable fashion practices, including circular fashion resale programs and incentivizing cleanout programs, to reduce their carbon footprint and promote sustainability.
