Elevit, a pregnancy vitamin brand, created a commercial with the help of an advertising agency based in Shanghai, China, called JWT.
It shows mothers and fathers alike explaining how they are made to feel alone during such an important time in their lives, as it's told that "In China, expecting fathers aren't allowed to join their wives in ultrasound rooms." Not only does this mean that women don't have the emotional support that they need during such a time, but men often feel as though they're letting their wives down by not being there.
In order to correct this, the pregnancy vitamin brand created a device that allows fathers to feel the heartbeat of their soon-to-be-born child. With this, Elevit exposes the issue at hand for Chinese parents and shows just how important support during pregnancy is.