PRAND 2011 Lookbook Video Introduces the New Line in a Playful Way
Some fashion clips can be a little less than organic, but the PRAND 2011 Lookbook Video shows that marketing a new line can be fun and whimsical.
If you've ever wondered how models get ready for their day, the PRAND 2011 Lookbook Video is a pretty good indication of their morning routine -- well, minus the hair blowing and posing. The clip has a split-screen of a male and female who go about their daily habits wearing a shirt from the French brand's new line. Think of it as a "his and her" concept, only these two aren't a couple. It's a pretty creative way to show off a new collection without having to depend on concepts that are usually too glamorous for the average consumer to relate to.
The PRAND 2011 Lookbook Video was directed by We Make Art.
If you've ever wondered how models get ready for their day, the PRAND 2011 Lookbook Video is a pretty good indication of their morning routine -- well, minus the hair blowing and posing. The clip has a split-screen of a male and female who go about their daily habits wearing a shirt from the French brand's new line. Think of it as a "his and her" concept, only these two aren't a couple. It's a pretty creative way to show off a new collection without having to depend on concepts that are usually too glamorous for the average consumer to relate to.
The PRAND 2011 Lookbook Video was directed by We Make Art.
Trend Themes
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Split-screen Marketing — Businesses can explore split-screen marketing to creatively showcase new collections without relying on too-glamorous concepts.
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Personality-driven Ads — Advertising campaigns can benefit from personality-driven ads, showing off relatable daily routines of models or brand ambassadors wearing new collections.
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Video Lookbooks — Brands can create video lookbooks to give a playful and whimsical touch to their new collections and make advertising more organic.
Industry Implications
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Fashion Industry — Fashion brands can benefit from split-screen marketing and video lookbooks to showcase new collections in a playful way.
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Marketing Industry — Advertising agencies can explore personality-driven ads to make campaigns relatable and interesting for the viewers.
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Film and Entertainment Industry — Film and entertainment industry professionals can experiment with split-screen techniques and playful scenarios to create engaging advertisements.
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