PRAND 2011 Lookbook Video Introduces the New Line in a Playful Way

 - Nov 24, 2011
References: vimeo & whitezine
Some fashion clips can be a little less than organic, but the PRAND 2011 Lookbook Video shows that marketing a new line can be fun and whimsical.

If you've ever wondered how models get ready for their day, the PRAND 2011 Lookbook Video is a pretty good indication of their morning routine -- well, minus the hair blowing and posing. The clip has a split-screen of a male and female who go about their daily habits wearing a shirt from the French brand's new line. Think of it as a "his and her" concept, only these two aren't a couple. It's a pretty creative way to show off a new collection without having to depend on concepts that are usually too glamorous for the average consumer to relate to.

The PRAND 2011 Lookbook Video was directed by We Make Art.