In honor of this year's Kentucky Derby, Johnny Weir will be sporting a horse-shaped brooch powered by tweets. While the Kentucky Derby is known for sticking to tradition, now the 142-year-old event is getting a bit of a high-tech upgrade.
The tech-infused brooch worn by Weir will be in the shape of a horse in mid-stride. The device is equipped with a tool that measures social media engagement on Twitter and then converts this information into different actions. As a result, the more people tweet about Weir using the hashtag '#WatchMeNeighNeigh,' the faster the horse will gallop and the brighter it will shine. In other words, the horse-shaped broach is powered by tweets.
The clever tech-infused jewelry was designed by NBC Sports as a way to bring the Kentucky Derby into the 21st century and improve fan engagement on social media.