In honor of this year's Kentucky Derby, Johnny Weir will be sporting a horse-shaped brooch powered by tweets. While the Kentucky Derby is known for sticking to tradition, now the 142-year-old event is getting a bit of a high-tech upgrade.
The tech-infused brooch worn by Weir will be in the shape of a horse in mid-stride. The device is equipped with a tool that measures social media engagement on Twitter and then converts this information into different actions. As a result, the more people tweet about Weir using the hashtag '#WatchMeNeighNeigh,' the faster the horse will gallop and the brighter it will shine. In other words, the horse-shaped broach is powered by tweets.
The clever tech-infused jewelry was designed by NBC Sports as a way to bring the Kentucky Derby into the 21st century and improve fan engagement on social media.
Why This Trend Is Growing
- Social Media-activated Jewelry
- The integration of social media and jewelry presents opportunities for customer engagement and interactive marketing.
- Wearable Tech Accessories
- The fusion of wearable technology and fashion creates avenues for innovation in fashion and technology.
- Interactive Event Merchandise
- Created merchandise that interacts with attendees could increase engagement and excitement at live events.
Industries Being Reshaped
- Fashion
- Fashion brands could incorporate wearable technology into their products to create interactive, engaging materials that appeal to modern consumers.
- Event Planning
- Downloadable merchandise and wearable tech pieces can make events more interactive and memorable, providing a better experience for participants.
- Marketing and Advertising
- Interactive, social media-driven jewelry presents an opportunity for companies to generate buzz and increase engagement surrounding their products or brand.
