'Power Play' in Elle Magazine is the sort of jewelry shoot that not only showcases exceptional accessories, but also emphasizes the power of a woman's sensuality. Model Lakshmi Menon owns each shot; her "come-hither" stare remains consistently gripping, even as she rocks heritage jewelry and a variety of sophisticated styles.
Horst Diekgerdes is the photographer behind 'Power Play' in Elle Magazine, while Brian Molloy provided the styling.
Implications - One of the strongest ways a company can establish brand awareness is by featuring advertising that relies on sexually charged imagery. By possessing a strong element of sex appeal, the brand will draw interest from consumers, critics of the ad's sexual content, and a media looking for controversy; each element increasing brand recognition.