The Power Of 2 Pits Stars Against Each Other For Good Causes
Sarah Moore — July 25, 2012 — Social Good
References: power-of-2.org
Power of 2 is a Public Inc. initiative that leverages the power of celebrity status to raise as much money for selected charities as possible.
The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame.
Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor.
Contact Information
Power of 2 website
Power of 2 on Facebook
Power of 2 on Twitter
Power of 2 on YouTube
The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame.
Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor.
Contact Information
Power of 2 website
Power of 2 on Facebook
Power of 2 on Twitter
Power of 2 on YouTube
Trend Themes
-
Celebrity Crowdfunding Competitions — Opportunity for companies to partner with celebrities to raise funds for charities and drive brand awareness.
-
Social Media Fundraising Campaigns — Opportunity for companies to leverage social media platforms to create viral campaigns and raise funds for charities.
-
Celebrity-driven Philanthropy — Opportunity for companies to utilize the power of celebrity endorsements to drive social impact and generate positive brand association.
Industry Implications
-
Nonprofit Organizations — Opportunity for nonprofits to partner with celebrities and corporations to raise funds for their cause and spread awareness about their mission.
-
Corporate Social Responsibility — Opportunity for companies to fulfill their corporate social responsibility goals by partnering with celebrities and social media influencers to drive impact and generate positive brand association.
-
Sports and Entertainment — Opportunity for sports and entertainment companies to leverage the power of their celebrity talent to drive philanthropic efforts and generate positive press coverage.
0.5
Score
Popularity
Activity
Freshness
