Power of 2 is a Public Inc. initiative that leverages the power of celebrity status to raise as much money for selected charities as possible.
The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame.
Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor.
Contact Information
Power of 2 website
Power of 2 on Facebook
Power of 2 on Twitter
Power of 2 on YouTube
What's Driving This Trend
- Celebrity Crowdfunding Competitions
- Opportunity for companies to partner with celebrities to raise funds for charities and drive brand awareness.
- Social Media Fundraising Campaigns
- Opportunity for companies to leverage social media platforms to create viral campaigns and raise funds for charities.
- Celebrity-driven Philanthropy
- Opportunity for companies to utilize the power of celebrity endorsements to drive social impact and generate positive brand association.
Who This Affects Most
- Nonprofit Organizations
- Opportunity for nonprofits to partner with celebrities and corporations to raise funds for their cause and spread awareness about their mission.
- Corporate Social Responsibility
- Opportunity for companies to fulfill their corporate social responsibility goals by partnering with celebrities and social media influencers to drive impact and generate positive brand association.
- Sports and Entertainment
- Opportunity for sports and entertainment companies to leverage the power of their celebrity talent to drive philanthropic efforts and generate positive press coverage.
