Offering a substitute to traditional toothpastes, this trace mineral tooth brushing powder is a mineralized alternative to taking care of your teeth. The Dirt - Trace Mineral Tooth Brushing Powder reverts back to pre-modern ways of taking care of your teeth using bentonite clay that is free of fluoride.
Diverging from gel forms of toothpaste, this mineral tooth brushing powder comes in a glass jar filled with a mineralized mixture made from gentle bentonite clay, cinnamon, baking soda and all natural essential oils that work to naturally break down dirt build up on the enamel making a great all-natural alternative to modern toothpaste.
To use The Dirt, simply wet the toothbrush, add the powder till it forms a paste and apply to teeth.
Key Themes Behind This Trend
- All-natural Oral Care
- An opportunity to introduce products and services that promote natural and sustainable oral care.
- Mineral-based Products
- An opportunity to develop product lines that incorporate mineral-rich ingredients for a variety of personal care applications.
- Alternative Toothpaste Applications
- A chance to introduce new forms of toothpaste and oral care that diverge from traditional gel products and offer alternatives.
Where This Applies
- Personal Care
- Companies in the personal care industry can explore incorporating natural and mineral-based ingredients in their product formulations and creating alternatives to traditional toothpaste products.
- Sustainable Lifestyle
- Brands that cater to the sustainable lifestyle demographic can expand their product range by introducing natural and eco-friendly oral care products.
- Nutrition and Wellness
- Businesses in the nutrition and wellness industry can offer consumers products that bring the benefits of minerals and natural ingredients to oral care.
