Artist and photographer Henry Hargreaves demonstrates his frustration at the wastefulness and deception of potato chip bags with these informative photographs. The packaging used for chips like Lay's, Pringles and Doritos is often very misleading -- providing a large package that's full of air, resulting in disappointment and even anger when there are much fewer chips.
Hargreaves decided to do an experiment to see just how deceptive and unsustainable different chip brands were by taking out the contents, vacuum sealing the bags and photographing the results.
The results were staggering -- showing that Doritos' bags were 86% air, Pringles were 66% air and Cape Cod's Kettle Chip packaging only held 13% chips. This experiment will hopefully encourage brands to change potato chip bags to be less wasteful, more transparent and even prevent the dreaded chip crumbs.
What's Driving This Trend
- Transparent Packaging
- Opportunity for the development of chip packaging that accurately shows the amount of chips inside, reducing wastefulness and deception.
- Sustainable Packaging
- Opportunity to create chip bags that are more eco-friendly and reduce the amount of air space, promoting sustainability.
- Food Waste Awareness
- Opportunity to raise awareness about food waste through visual representations like Hargreaves' photography experiment.
Who This Affects Most
- Food Packaging
- Opportunity for food packaging companies to innovate and create more transparent, sustainable and eco-friendly chip bags.
- Photography
- Opportunity for photographers to use their skills to bring attention to social and environmental issues like food waste.
- Consumer Goods
- Opportunity for consumer goods companies to re-evaluate their packaging strategies and make changes to reduce food waste and deceptive practices.
