Futuristic Pastel Fashion

The Portuguese Soul 'Spring Affair' Editorial Stars Dariia Makarova

The Portuguese Soul 'Spring Affair' editorial is full of sporty pastel fashion that has been given a futuristic twist. Showcasing looks for both men and women, the outfits are slightly experimental. Nevertheless, that is due in large part to the styling. When picked apart, the pieces would round out a person's wardrobe for spring and summer perfectly.

Appearing in Issue 4 of the magazine, the Portuguese Soul 'Spring Affair' editorial was shot by photographer Frederico Martins. It stars Karacter model Dariia Makarova and Elite Lisbon male model Tiago Granjo. They were both dressed by stylist Fernando Bastos Pereira, who clad them in complementary outfits that were finished with a slew of chunky accessories.

Makeup artist Atelier Patrícia Lima played with metallic eyeshadows for the Portuguese Soul 'Spring Affair' photoshoot while hairstylist Rui Rocha executed an eccentric updo.

Futuristic Pastel Fashion
Disruptive innovation opportunity: Explore the use of experimental styling and futuristic twists in pastel fashion to create unique and eye-catching designs.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Integrate sporty elements, metallic eyeshadows, and chunky accessories into fashion designs to create a fresh and bold aesthetic.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 76%
Freshness 8%

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