PORTER launches its PORTER CRAG collection to add to its Spring/Summer 2020 roster lineup. The range is full of carrying goods that are inspired by old military aesthetics. This is backed up by materials including rustic cotton fabrication that craft silhouettes including satchels, tote bags, backpacks, and messenger bags.
All of the bags are complete in the tonal options of either black or olive green, which are sustainably dyed using traditional techniques learned from Kutashiki, Okayama in Japan. One of the notable options is the backpack in olive green that is detailed with brown panels with an oxidized metal clasp over the flap at the front below the small zipper enclosure at the small pocket. There are also twin side pockets and a suede bottom that is secured with triangular top-stitching.
Image Credit: PORTER
Key Themes Behind This Trend
- Military-inspired Bag Collections
- Disruptive innovation opportunity: Incorporating sustainable and traditional dyeing techniques to create unique military-inspired bag designs.
- Rustic Cotton Fabrication
- Disruptive innovation opportunity: Exploring alternative sustainable materials for bag manufacturing, such as eco-friendly cotton alternatives.
- Tonal Color Options
- Disruptive innovation opportunity: Developing customizable tonal color options for bags to cater to individual preferences and personalization.
Where This Applies
- Fashion and Accessories Industry
- Disruptive innovation opportunity: Introducing eco-friendly materials and sustainable dyeing techniques to create unique bag collections.
- Textile Industry
- Disruptive innovation opportunity: Experimenting with new variations of cotton fabrications for bag manufacturing to enhance durability and sustainability.
- Manufacturing Industry
- Disruptive innovation opportunity: Integrating customizable color options into bag manufacturing processes for increased customer satisfaction and market differentiation.
