Porsche is a company known for its extravagant sports cars and luxury products, but it is not known for much else -- the Porsche Design Shisha pipe aims to change that.
The Porsche Design Shisha pipe is a 55-centimetre aluminum and stainless steel creation that is now being sold in Porsche's recently launched design shop in the Millionaire's Gallery at the Harrods Knightbridge store in London, England. The Porsche Design Shisha will be available at Porsche Design shops around the world by August 2011. No price point has been announced, but one should expect to pay a hefty fee to smoke in style.
Implications - One of the most effective ways a company can utilize its brand name to the best of its ability is by investing in products that can be marketed to a decidedly niche market. By attaching the brand name to product that is different from what the brand is known for, but is both stylish and practical, the company shows that they are a versatile brand with quality products across the board. This increases brand awareness and helps the company penetrate consumer lives in a diversified way.