POPWHITE is a science-backed teeth-whitening formula which follows the same principles adopted by experts in the hair care and beauty industries. The product was created "when an innovative makeup artist and an experienced dental scientist had the bright idea to whiten smiles naturally by infusing premium oral care products with an extraordinary purple formula."
The POPWHITE toner and oral rinse boasts a signature Power of Purple 'POP' formula which relies on the science of complementary colors and their ability to cancel one another out. In addition to removing common tooth stains, this rinse will not cause pain, sensitivity or irritation and is proven to whiten up to four shades lighter in just fourteen days when applied twice daily.
In addition to brightening natural smiles, the product is safe for use on veneers and other artificial teeth.