The Popular Mechanics Campaign Only Tackles Possible Puzzles

This Popular Mechanics campaign will definitely bring you a smile. Devised by Volcano Advertising of Bryanston, South Africa, this series of ads pokes fun at the magazine’s ability to almost explain anything -- except for the most perplexing conundrums known to mankind.

For instance, Popular Mechanics magazine cannot explain universal mysteries like why the line to the women's restroom is always longer than that of the men's restroom, or why food that is dropped always lands face down. The tag line reads, "Almost everything explained."