Evolving Hairstyle Editorials

This Series Boasts the Season's Most Popular Hairstyles

Cosmopolitan UK's 'Back to Cool' editorial highlights the season's most popular hairstyles. Offering versatility, the shoot is lensed by Wendy Carrig and features model Grace Elizabeth. Featured in the UK publication's November 2015 issue, this series brings a collegiate theme to life and highlights beauty looks that target those with varying tastes.

Wearing slicked back pixie cuts, high buns and loose waves, model Grace Elizabeth proves she can pull off the most popular hairstyles of the season -- created by hair stylist Heath Massi.. Whether pulling off sporty or glamorous looks, the blonde beauty's looks are brought to life with help from wardrobe stylist Shelly Vella.

In addition to the model's student-inspired wardrobe, she dons natural makeup looks by Ruby Hammer.

Versatile Hairstyles
Opportunity for hair stylists and salons to create diverse and adaptable hairstyles to cater to varying tastes.
Collegiate Hair Trends
Chance for hair product manufacturers to develop products that capture the collegiate theme and appeal to young consumers.
Natural Makeup Looks
Potential for cosmetic companies to create a range of natural makeup products that complement different hairstyles and target beauty-conscious consumers.

Sectors Adopting This

Fashion and Beauty
Fashion and beauty brands can collaborate to create hairstyle editorials that inspire and attract consumers.
Hair Styling and Salons
Opportunity for hairstyling salons to adopt the popular hairstyles seen in the editorial and offer them as trendy services.
Cosmetics
Cosmetic brands can develop natural makeup products that align with the chic hairstyles showcased in the editorial, targeting beauty enthusiasts.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 88%
Freshness 8%