Pop-Up Mobile Beverage Holders

The PopSocket 'PopThirst' Ensures a Secure Hold

The PopSocket 'PopThirst' holder is a convenient solution for commuters who are looking for a better way to keep their choice of beverage securely in hand as they spend time out of the house. The device consists of a koozie paired with a PopGrip on the side to keep cans, to-go cups and other drink containers securely positioned in the hand. The product comes in two style options that are designed for aluminum cans and portable drink cups respectively, and come in several finish options to suit style preferences.

The PopSocket 'PopThirst' holder will keep drinks hot or cold for longer and will be available for purchase starting on September 15. The design of the holder also allows for PopGrip styles to be swapped out to suit those with a penchant for personalization.

Mobile Beverage Accessories
Great opportunity to innovate around mobile accessories catering to consumers who are always on-the-go.
Personalized Beverage Holders
Disruptive innovation opportunity to create customizable beverage holders that reflect people's personalities and preferences.
Multi-functional Holders
There's an opportunity to create holders that go beyond just holding beverages, but that can also fulfill multiple purposes.

Sectors Adopting This

Food and Beverage Industry
Great opportunity to use this product to market a particular brand or type of beverage
Mobile Accessories Industry
Perfect product for companies who specialize in mobile accessories specially catering to the needs of consumers who are always on-the-go.
Promotional Merchandise Industry
This device could be an excellent addition to a company's promotional merchandise catalogue.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 93%
Freshness 9%