Plant-Based Phone Grips

PopGrip Plant is Made with Corn Starch, Castor Beans and Canola Oil

PopSockets created PopGrip Plant as a more environmentally friendly phone grip made from corn starch, castor beans, and canola oil. The product can be found in fun colors like Ice Blue and Light Jade, with more styles to follow later this year. With the launch of this eco-friendly phone grip, the brand hopes to inspire people to embrace the #smallstepsbigimpact challenge, which calls for small shifts in daily routines.

In its research, PopSockets found that creating a compostable product would break down to reduce methane gases and emissions and a plant-based plastic alternative was chosen, featuring a 35% plant-based design; the top is 56% corn starch from Europe, the accordion component is 52% canola oil from Europe.

Eco-friendly Products
Creating environmentally friendly versions of everyday products can provide opportunities for businesses to address consumers' concerns about sustainability.
Plant-based Materials
Integrating plant-based materials in product design can be a lucrative trend for businesses looking to appeal to eco-conscious consumers.
Compostable Products
Developing compostable products can be a disruptive innovation opportunity for businesses looking to reduce waste and emissions.

Industries Being Reshaped

Consumer Electronics
The consumer electronics industry can explore the use of eco-friendly materials in product design to appeal to environmentally conscious consumers.
Fashion Accessories
Businesses in the fashion accessory industry can integrate sustainable materials in their product offerings to attract environmentally conscious consumers.
Food Packaging
Developing compostable food packaging solutions can be a disruptive innovation opportunity for businesses looking to reduce waste and carbon footprint in the food industry.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 46%
Freshness 10%

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