The new Pope is keeping up with the times... by copyrighting all of his divinely inspired prose.
The Times tells us that, "Publishers will have to negotiate a levy of between 3 per cent and 5 per cent of the cover price of any book or publication "containing the Pope's words". Those who infringe the copyright face legal action and a higher levy of 15 per cent.:
Implications - **Take a different angle with this one. Maybe focus on the impact of wording and the importance of words when it comes to appealing to the consumer market?
Written and spoken words from famed individuals, monarchy leaders and of course the Pope are all heavily followed by many people. Businesses would be wise to consider coming up with creative phrases and words and copyrighting them in order to have catchy phrases become synonymous with your brand.