Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Jet-Fueled Basketball Ads

An Epic Pool Dunk Advertises the Upcoming Euroleague Final Four

— May 6, 2014 — Lifestyle
From now on if you want to up your pool dunk game, you'll need to get a jet pack or some very famous friends. This epic commercial from Turkish Airlines is in support of the upcoming Euroleague Final Four, the European version of the NCAA Final Four. If this video is any indication, apparently European basketball takes place in a giant swimming pool.

The ad features league stars Robin Benzing, Kyle Hines, Shawn James and Sergio Rodriguez. As the athletes pass the ball back and forth, things escalate until an epic pool dunk occurs after a jet pack wearing player throws an assist to another, who alley-oops the basket.

The Euroleague Final Four is going down later this month in Milan, Italy.
Trend Themes
1. Pool Dunk Advertising - Opportunity for brands to create visually captivating and entertaining commercials by incorporating pool dunking into their advertisements.
2. Celebrity Endorsements - Brands can leverage the popularity and influence of famous athletes to promote their products or events, as demonstrated by the use of league stars in the Turkish Airlines ad.
3. Sports Event Marketing - Marketers can capitalize on the excitement and engagement surrounding major sports events, like the Euroleague Final Four, to build brand awareness and generate buzz.
Industry Implications
1. Travel and Hospitality - Hotels, airlines, and travel agencies can tap into the passion and enthusiasm of sports fans by offering specialized packages or deals for major sporting events.
2. Sports Apparel - Companies in the sports apparel industry can collaborate with sports leagues or athletes to create innovative and eye-catching ad campaigns, like the Turkish Airlines pool dunk commercial.
3. Advertising and Marketing - Ad agencies and marketing firms can explore unconventional advertising techniques, such as pool dunking, to create memorable and attention-grabbing campaigns for their clients.
3.6
Score
Popularity
Activity
Freshness