From now on if you want to up your pool dunk game, you'll need to get a jet pack or some very famous friends. This epic commercial from Turkish Airlines is in support of the upcoming Euroleague Final Four, the European version of the NCAA Final Four. If this video is any indication, apparently European basketball takes place in a giant swimming pool.
The ad features league stars Robin Benzing, Kyle Hines, Shawn James and Sergio Rodriguez. As the athletes pass the ball back and forth, things escalate until an epic pool dunk occurs after a jet pack wearing player throws an assist to another, who alley-oops the basket.
The Euroleague Final Four is going down later this month in Milan, Italy.
What's Driving This Trend
- Pool Dunk Advertising
- Opportunity for brands to create visually captivating and entertaining commercials by incorporating pool dunking into their advertisements.
- Celebrity Endorsements
- Brands can leverage the popularity and influence of famous athletes to promote their products or events, as demonstrated by the use of league stars in the Turkish Airlines ad.
- Sports Event Marketing
- Marketers can capitalize on the excitement and engagement surrounding major sports events, like the Euroleague Final Four, to build brand awareness and generate buzz.
Who This Affects Most
- Travel and Hospitality
- Hotels, airlines, and travel agencies can tap into the passion and enthusiasm of sports fans by offering specialized packages or deals for major sporting events.
- Sports Apparel
- Companies in the sports apparel industry can collaborate with sports leagues or athletes to create innovative and eye-catching ad campaigns, like the Turkish Airlines pool dunk commercial.
- Advertising and Marketing
- Ad agencies and marketing firms can explore unconventional advertising techniques, such as pool dunking, to create memorable and attention-grabbing campaigns for their clients.
