Polythene* Optics is the sister label of A-COLD-WALL* by Samuel Ross and it recently launched its seasonal collection for Fall/Winter 2018. The new range is comprised of staple streetwear silhouettes including socks, long-sleeve shirts and scarves -- all of which are adorned in branding details perfect for transitioning into the Fall season.
The limited-edition collection sees a color palette of cream hues, navy blue and black, with some popping accents of yellow and red. Some additional details include the fringes at the ends of the scarves, knit-infused logos on the socks and nail-printed logos on the long-sleeve tees. All of the items from the latest Polythene* Optics seasonal collection are now available to shop online at SSENSE.
What Makes This Trend Stand Out
- Logo-centric Streetwear
- Opportunity to leverage branding through visually impactful designs in streetwear
- Seasonal Collections
- Opportunity to create limited-edition items that cater to specific fashion seasons
- Online Shopping
- Opportunity to expand e-commerce presence for streetwear brands
Sectors Adopting This
- Fashion
- Fashion brands can explore innovative approaches to streetwear design and branding
- E-commerce
- Online retailers can take advantage of the growing demand for limited-edition streetwear collections
- Textile
- Textile companies can collaborate with streetwear brands to incorporate innovative materials into their products
