This pair of prints promotes a traditional Italian dish with a notoriously Italian consortium, appealing to a consumer base that's less interested in wholesome advertising. This Polpettas Mafia campaign captures two animated scenes in which a group of mobsters go about their bloody business, each with a slice of pizza in one hand.
The Getz agency of Curitiba, Brazil, attached the tagline, "Place your order. Even if it's the last one," ironically to add a little humor. In the first ad, a poor victim finds himself suspended from the ceiling in a bind of tightly wound rope, while in the second, a handcuffed fellow prepares to be pushed into rough water. In both cases, the Polpettas Mafia campaign serves dinner to the casualties, despite their certain fates.
What Makes This Trend Stand Out
- Dark Humor Advertising
- Opportunity to use dark and ironic humor in advertising campaigns to appeal to a specific consumer base.
- Animated Marketing
- Opportunity to use animated scenes in marketing materials to capture attention and engage consumers.
- Controversial Marketing
- Opportunity to create controversial campaigns that stand out from the competition and generate buzz.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to take a creative and unconventional approach to their marketing strategies.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to explore alternative and provocative advertising techniques.
- Graphic Design
- Opportunity for graphic designers to use bold and unconventional visuals in their creative campaigns.
